![]() It's important to remember that, like any search engine, YouTube uses an algorithm to rank SERP listings that attempt to connect users with the most relevant and useful videos. The end goal is to connect with a new demographic of viewers who want to continue seeing your content by subscribing to your channel and visiting your website. ![]() As is the case with any quality optimization practice, the object of YouTube SEO is to strategically improve video rankings so your content can reach its intended audience. Fortunately, there are SEO recommendations that can help focus marketing efforts, enhance brand awareness and drive traffic. With more than 500 hours of video (opens in a new tab) uploaded onto YouTube every minute, reaching and engaging the right viewers can seem daunting. Here is everything you need to know about YouTube SEO, including tips on how to rank YouTube videos and optimize your content. For anyone wanting to create content, build a loyal following and boost organic traffic, understanding how to optimize YouTube videos can't be overlooked. As a platform that provides entertainment and education, YouTube attracts a healthy variety of users who come together as a highly active and involved community. Learning YouTube SEO is a critical component for engaging with that massive viewer base. For a growing brand, that is a potential monthly audience roughly the size of Facebook (opens in a new tab). With over 20 billion visits a month, YouTube is the second most popular website (opens in a new tab) viewed worldwide. Because people take to YouTube for a lot more than just quick bursts of entertainment, video content creation and optimization need to be looked at seriously.
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